LUUV Anti-Aging Bakuchiol Serum, 30ml

Age is just a number — and LUUV's Anti-Aging Bakuchiol Serum lets you redefine youthful, radiant skin without compromise. At its heart is a single, 100% natural active ingredient: bakuchiol, a gentle yet remarkably effective alternative to traditional retinol. Where retinol can provoke irritation and sun sensitivity, bakuchiol works in harmony with the skin, encouraging cell renewal and stimulating collagen production for a visibly plumper, more elastic complexion.

Squalane, sourced through 100% upcycling, acts as the perfect carrier, helping bakuchiol reach deep into the skin while lending its own remarkable softness to the texture — together, the two ingredients ensure optimal penetration and absorption. This fragrance-free, two-ingredient formula is designed to slot easily into any routine: no increased UV sensitivity to worry about, and no irritation or redness, even for the most reactive skin.

The result is a serum that lets your skin look and feel its healthiest, most radiant self — recognised with a Global Green Beauty Awards 2023 Gold medal. 100% natural, 100% vegan, and suitable for every skin type.

A minimalist, two-ingredient formula built around bakuchiol — a 100% natural, gentle alternative to retinol — carried by upcycled squalane for deep, comfortable absorption. Fragrance-free. 100% natural origin, 100% vegan.

Awards: Global Green Beauty Awards 2023 – Gold medal

INCI: Squalane, Bakuchiol

Apply a few drops to clean skin, morning and/or evening, gently pressing into the face and neck until fully absorbed. Follow with your regular moisturiser. Thanks to its gentle profile, it can be used daily without the sun-sensitivity precautions required by retinol.